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We Lead firing up promotional campaign
by Jacob Lane · January 22, 2014


The council agreed to give We Lead $5,000 on Jan. 7 towards organizing a promotional campaign for West Liberty, upon request of We Lead Executive Director Shannon McNaul.

"We have a lot to offer, and we really need to let the world know about that," said McNaul.

We Lead has hinted at many business opportunities in West Liberty that will make themselves known in the months to come. However, to push forward she believes the city needs a proper promotional makeover.

"Some of the ways we can do that are through some various marketing techniques, we need more printed marketing, we need to look at a possible video and we need some professional photography. I'd like to ask the city to consider giving $5,000 towards a marketing campaign that is for West Liberty, we have numerous opportunities coming up."

Although We Lead gets funding once a year from the city, it emphasized a need to put together the promotional campaign quickly in order to catch major attention. It needs around $15,000 to do it. The first $10,000 will come from We Lead and its stake holders, but it needs the remaining $5,000 from the city.

"In order to bring people here we really need to be able to showcase the positive things. We need to showcase the new library, we need to showcase the dual language program, we need to showcase the Iowa workforce opportunities here. So we have a lot of really amazing things in the community, we're just not telling anybody about it."

Director McNaul started at We Lead late least year. Already she's put together a fundraiser for the organization. McNaul has big plans for West Liberty in 2014, as well the long term future of We Lead.

"The goal of WeLead is to become self sustaining, we're not anywhere close to that yet, we're working on it. In order to do the things that we need to do this year to really move things forward were going to have to spend money to make money long term," she told the council.

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